Work
9 projects Case study
Crazy Charlie's Salsa graphic
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Crazy Charlie's Salsa
graphic · Case study
Overview
Brief
This was a class project where I was tasked with finding a real world item in a grocery store with a design that I could critique and subsequently improve. I settled on Crazy Charlie's Salsa because I love their salsa and it definitely wasn't also an excuse to buy more! Seriously though, I felt like I saw their vision and that I could do their package design justice.
IllustratorPhotoshop
Research
Design Critiques
I began with a visual audit of the original packaging to identify pain points before touching anything. My key finding were the label lacking breathing room, its visual hierarchy made it hard to distinguish the brand from the product name, and 'Salsa' read poorly against the background. At the same time, I loved the eccentric, hand-crafted energy and wanted to make sure I leaned into that. These insights shaped my design constraints — perserve the kook, modernize the look!
Process
Iteration!
The exploration phase centered on two questions: which typefaces could carry the brand's personality, and which color system would give it shelf presence? I tested hierarchy arrangements — the relationship between 'Crazy,' 'Charlie's,' and 'Salsa' needed to feel dynamic like the original but still readable. Color came next, with palettes pulled from the original label's warmth and pushed into new combinations. I wanted to find something that felt fresh without losing the label's familiarity.
Outcome
The result
The final design retains everything that made Crazy Charlie's so crazy while fixing the things that were getting in its way. A consolidated type system, clearer hierarchy, and a clearer color-coded heat range give the line a cohesive identity across variants. The final labels are more legible, more structured, and more shelf-ready than the original, while still feeling like they belong to the same brand. That balance is what I'm most proud of here.
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Gallery
Hot & Knotty print
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Hot & Knotty
print · Gallery
Hot & Knotty print hanging in the print shop
A few prints framed in my house and my brother's house
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Gallery
The Knowledge Vault — Intranet Redesign web
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The Knowledge Vault — Intranet Redesign
web · Gallery
New home page—featuring an overhauled navigation bar, a custom built announcements carousel, a custom-built dropdown widget to display company surveys and polls, and a custom-built widget with easy tab functionality to allow for multiple widgets to occupy the same space. This widget was actually featured on Axero's Builder Showcase (see next slide).
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Axero's Builder Showcase showing my custom-built widget. The purpose of the builder showcase is to show their clients what their platform is capable of in terms of customization.
A temporary page for employees to find benefits information during their open enrollment period. Human Resources was inundated with questions every year about benefits. This was a solution to that problem by providing an easy to access place to answer all of the most common questions they would receive. At the top was also a custom-built timeline that updated daily to reflect important information and events throughout the enrollment period. Not only did HR receive fewer questions, but they now had a resource to refer to when answering them. It was a huge success, and made the open enrollment period much less stressful for a lot of employees.
This was a space on the intranet I developed with the Human Resources department. My job was to identify their needs for onboarding in the intranet, then build a space that meets them. I had a lot of freedom in terms of design, and I wanted to make something interactive and engaging. The timeline is custom-built and hooks into the employee's start-date automatically, filling in the timeline as they progress through their onboarding. Employees are able to hover over each milestone and see what they will be accomplishing by then.
This is a template I developed at the end of my internship for a complete redesign of every department's individual spaces featuring custom widgets I built. While each department had unique needs, their pages were built out when the intranet was in its infancy, and they had a lot more potential. The goal was to create a template that every department could use and edit to their needs. This way, every department page would be structured similarly to one another, making it easier to navigate the intranet as a whole. It also included dynamically hidden tools in the bottom to help space moderators manage content.
Another page built out for Human Resources, this was a page to highlight their new benefits offering: LinkedIn Learning. It was also meant to serve as a place to find other learning resources on and off the intranet. Additionally, I developed a custom survey form at the bottom of the page for employees to share specific feedback about the learning hub directly with HR.
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Gallery
Sock Clock print
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Sock Clock
print · Gallery
My final project for my Letterpress printing class—a clock. A sock clock! Functional, but unfortunately I messed up the color layers and it came out a little darker than I intended. But, a valuable lesson and I had fun making it nonetheless.
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Case study
Cosmic Curiosities graphic
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Cosmic Curiosities
graphic · Case study
Overview
Creative Brief
I was tasked with constructing a creative brief for a fake TV show of my creation, then designing a wordmark for said show. I built this project around the two shows that made me fall in love with cartoons again—Futurama and Bob's Burgers. Cosmic Curiosities borrows Futurama's fish-out-of-water premise and absurdity and Bob's Burgers' specific style of comedy and its heart-warming tone, and tries to find some overlap. I wanted a show that felt reasonably producible and something I'd be into watching.
Illustrator
Research
Sketching & Process
The process moved from broad to focused: a type matrix first, then a few directions I felt were worth developing, then feedback. Critique confirmed that the sign aesthetic was the strongest thread. The later iterations introduce an eye icon to layer in the show's alien-ness.
Process
Refininement
Refinement at this stage was all details. The sign shape was adjusted, lettering and placement were dialed in, and the eye's pupil became a star, a small change that ties 'Cosmic' and 'Curiosities' together. Typeface weight for 'Curiosities' was brought in line with 'Cosmic' for consistency, then spacing was fine-tuned across the mark until the whole thing felt balanced and intentional.
Outcome
Final Design
The final wordmark. The sign format roots it in the physical world of the antique shop, while the star-pupil eye gives it an otherworldly quality. To finish, the ornaments in the sign were leveled with the eye and the stars, and the bevels at the edge of the sign were given more space. I was very happy with how this turned out.
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Gallery
Puzleton graphic
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Puzleton
graphic · Gallery
Cover spread
Inner-sleave spread
Spread one — the letter
Spread two — the message
Spread three — the answer
Spread four — wit
Spread five — steps
Spread six — coordinate
Spread seven — lost
Spread eight — riddle
Spread nine — dots
Spread ten — end
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Case study
P — Letter Abstraction graphic
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P — Letter Abstraction
graphic · Case study
Overview
Brief
For this project, I was challenged with taking a letter of the alphabet, randomly assigned, and to identify the most base characteristics in its anatomy so that it was still recognizable after a major abstraction.
Illustrator
Research
Initial sketching
The process started with volume—sketches pushing the letter in as many directions as I thought were interesting before committing to anything. Early rounds tested both blocky and geometric interpretations and looser, more organic ones. I deliberately keept the range wide to avoid locking in too soon.
Research
Initial sketching
With a clearer sense of direction, I started getting a bit more specific. Two questions: does the counter stay or go, and how far can the stem be manipulated before the 'P' stops reading? A second thread pushed toward a fuller abstraction leaning into fluidity and shape over strict letterform anatomy to find where the letter's recognition begins to break down.
Process
Iteration!
I began testing the same core idea across a spectrum of treatments, from blocky and geometric to round and fluid. I tried adding counters to parts of the letterform where they don't typically live. The stem became another variable, kept in some versions, removed in others, to see how much structural information the 'P' actually needs to stay legible.
Process
Contenders
Two finalists went to critique—and the blocky, counter-heavy version on the left won by a wide margin. But it wasn't quite done. The composition still felt slightly off-balance.
Refine
Balancing out
The refinement phase focused on balance. I measured with overlaid circles, which wasn't the most efficient method, but it felt right!.
Outcome
Final design
The final design stands in both light and dark—the 'P' is still unmistakably there, stripped down to just enough: the bowl, the stem replaced by three circles, the counter doing the heavy lifting.
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Gallery
Please! Come in print
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Please! Come in
print · Gallery
Please! Come in print hanging in the print shop
A few prints framed in my house and my brother's house
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Gallery
MVB Grenadine — Type Specimen Book graphic
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MVB Grenadine — Type Specimen Book
graphic · Gallery
Cover spread
Spread one
Spread two
Spread three
Spread four
Spread five
Spread six
Spread seven
Spread eight
Spread nine
Inner-sleeve spread
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